Strategies of Multinationals in Central and Eastern Europe
€53.49
Erscheinungsjahr: | Seiten:
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev – and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
